Will Hallmark fire Lori Loughlin? Will she and Felicity Huffman still have careers?

Up until Lori Loughlin and Felicity Huffman became the faces of
the national college admissions bribery scandal, both actresses had
a busy 2019 mapped out.

But now their schedules also likely includes huddling with PR
crisis managers after they were accused of paying thousands of
dollars to have their daughters’ SAT scores faked or their
daughters disguised as athletes so they could gain admission to top
universities.

In addition to dealing with the public humiliation, the
inevitable strife in their families and the possibility of serving
jail time, both women also must be worried about how the scandal
will impact their successful and lucrative Hollywood careers.

Crisis experts say that, yes, there will be an impact and that
the negative headlines will persist for as long as their criminal
cases slowly unfold. But experts also say it’s possible that
their careers will survive, though in what state is unknown.

“This is an amazingly visible scandal,” crisis management
expert Howard Bragman wrote in
a column for Variety.
“It’s making worldwide headlines, and
although many others were involved, Lori and Felicity have become
the poster ladies for this one.”

Bragman added in an interview
for USA Today
that it doesn’t help the actresses’
reputations as likable celebrities that they have been accused of
using their wealth to break the rules and buy their children’s
way into college. Such alleged crimes reinforce “every bad thing
that the average Joe thinks about Hollywood.”

Bragman wrote that the blowback on social media has been
“huge,” with the scandal resonating nationally.

Judging by comments on social media, it certainly looks as
though the public is eager to see Huffman, Loughlin and other
wealthy parents accused in the conspiracy face serious
consequences, legally and career-wise.

“Reputation-wise, if convicted, I think it will certainly put
a damper on their legacy for a long time,” Danny Deraney, the
owner of Deraney Public Relations, said in an email to this news
organization.

“What really is the issue is that there are so many
hard-working kids, trying to get into these elite universities,
facing people who who are abusing their privilege and denying them
access to education,” Deraney said. “That is the real shame and
extremely sad.”

On the other hand, Deraney agrees that Huffman and Loughlin
probably will one day work again. “I don’t think it will be a
career killer.”

Prior to news breaking that Huffman had been accused of paying
 $15,000 for doctored SAT test scores for her oldest daughter, the
Emmy winner and Oscar nominee was looking forward to the release
this spring of two widely anticipated Netflix projects.

There is the suburban-mom comedy “Otherhood,” and Ava
DuVernay’s new prestige project for HBO: the Central Park Five
series “When They See Us,” in which Huffman plays former New
York city prosecutor Linda Fairstein.

Loughlin, meanwhile, had to interrupt filming in Vancouver for
one of Hallmark’s “Garage Sale Mysteries” movies to travel to
Los Angeles to surrender to federal authorities, the
Vancouver Sun reported
. She and her fashion designer husband
Mossimo Giunelli are charged with paying $500,000 to bribe their
two daughters’ way into the University of Southern
California.

After Loughlin posted a $1 million bond, the court gave her
permission to return to Vancouver to work on the family-friendly
mystery series.

But people on the Hallmark channel are reportedly asking the
network to fire Loughlin, Bragman said.

People also are wondering if Loughlin can continue to play
wholesome Aunt Becky in the sitcom “Fuller House,” Bragman
added. Netflix renewed “Fuller House” for its fifth and final
season, which has yet to begin filming.

On Tuesday fans of the original “Full House” unearthed a
1993 episode in which Loughlin’s Becky character took a much
different approach to a school admissions challenge than Loughlin
did in real life. In the episode, according to
the Washington Post
, Becky and her husband Jesse face the
option of falsifying an application so that their twins can get
into a prestigious preschool. Becky says no to the deception.

“I know you want what’s best for them, but you know what?”
Becky says to Jesse near the end of the episode, according to the
Washington Post. “Maybe the fast track isn’t it.”

Fans were quick to scold Loughlin for apparently not being so
prudent in her own life.

“Maybe #AuntBecky should’ve taken her own advice … that it
doesn’t matter what school your kids go to as long as they’re
happy and well-adjusted,” a fan tweeted.

Maybe
#AuntBecky
should’ve taken her own advice from the 1993 episode
of Full House “Be True To Your Preschool” that it doesn’t matter
what school your kids go to as long as they’re happy and
well-adjusted.

— Amy (@PrplMnkyCupcake)
March 12, 2019

USA Today reported that it had contacted Hallmark and Netflix
for comment about Loughlin’s status but the networks did not
respond.

Bragman and other experts said it’s not likely that either
Loughlin or Huffman would be removed from TV shows and films that
already have been shot. However, they probably won’t do any press
for their projects. Bragman added that neither actress is likely to
be cast in any new projects in the near future.

Bragman wrote in Variety that Huffman’s career has a better
chance of recovering in the long run, given that the “Desperate
Housewives” star has tended to work in more cutting-edge projects
where a wholesome image isn’t required.

Loughlin’s brand, on the other hand, is strongly linked to her
Aunt Becky role.

“Lori’s Aunt Becky image will actually be harder to
regain,” Bradman wrote.

But beyond Loughlin’s own career, her family’s reputation
has been dragged into the scandal. In the immediate term,
the alleged bribery committed by her and her husband
may jeopardize
their daughters’ places at USC.

It’s not clear whether the Giannulli sisters, Isabella and
Olivia Jade, were aware of the alleged scam. “We will make
informed, appropriate decisions once those reviews have been
completed,”
USC said
in a statement Wednesday.

In addition to their daughters’ status at USC, there is
question about whether Mossimo Giannulli and the couple’s
Instagram-famous younger daughter, Olivia Jade, will be able to
maintain their lucrative corporate relationships.

The Hollywood Reporter and Business Insider reported this week
that
there is question
about whether high-profile brands such as
Amazon and Sephora will want to continue their partnerships with
19-year-old Olivia Jade, who has promoted their products on her
Instagram and YouTube accounts.

The publications reported that Olivia Jade appeared to use her
status as a USC student to help increase her social media
influence and possibly the profitability of her social media
accounts. Olivia Jade’s Instagram and YouTube accounts have a
combined 3.3 million followers.

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It probably won’t help Loughlin and her family’s newfound
reputation for exploiting their privilege that
news broke
Wednesday afternoon that Olivia Jade had
been traveling in the Bahamas on a yacht owned by Rick Caruso, the
chairman of the USC Board of Trustees.

Olivia Jade Giannulli reportedly is good friends with Caruso’s
daughter and had spent spring break with her on the yacht. She also
spent Tuesday night on the yacht, after federal prosecutors
announced that parents had been indicted.

“The whole family is toxic for the foreseeable future,”
Bragman wrote in Variety.

In general, Bragman said in Variety that Huffman and Loughlin
will one day be able to resume their careers after enduring a great
deal of pain, humiliation and legal costs.

“Let’s let this play out in the court of law and not forget
that their motivation was the love of their children,” he
added.

Source: FS – All – Interesting – News 2
Will Hallmark fire Lori Loughlin? Will she and Felicity Huffman still have careers?