- IHOP‘s decision to rename itself IHOb, or the International House of Burgers, infuriated many customers.
- We were skeptical of IHOP’s ability to craft burgers that matched its pancakes in quality.
- But after trying the new burgers (with a side of pancakes), we were IHOb converts.
IHOP’s rebrand as IHOb — International House of Burgers — left many customers skeptical.
Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb, flipping the “P” to a “b.” On Monday, IHOP announced that the “b” stood for burgers,
“Burgers are really kind of unexpected for us, so we had to do something creative to get everyone’s attention,” IHOP president Darren Rebelez told Business Insider. “But the pancakes aren’t going anywhere.”
The renaming, while temporary, sparked backlash from customers. Many remained unconvinced that IHOP’s burgers could ever compare to its pancakes.
So, we at Business Insider decided to try out the new burgers for ourselves. Here’s the verdict on IHOP — or IHOb’s — controversial new menu item:
IHOP changed its name to IHOb to promote the launch of the chain’s Ultimate Steakburgers menu, a seven-burger lineup that includes options like the Big Brunch Burger, the Cowboy BBQ Burger, and the double-decker Mega Monster Burger.
We didn’t have room in our stomachs to down all seven burgers, so we settled for two: the Cowboy BBQ and Big Brunch Burger.
The Cowboy BBQ Burger was a mighty beast, stacked high with onion rings. This was no quiet entrance into the burger business for IHOb. The Cowboy BBQ enters the menu with its deep-fried onion guns blazing.
See the rest of the story at Business Insider
Source: businessinsider – thelife
IHOP changed its name to IHOb to promote its new burger menu. They're shockingly good.